Officials reported that the “Diabetes Detection” initiative has prevented complications in 452,170 people who were previously unaware of their diabetes status. The program will reach approximately 8.5 million people across Pakistan in 2023, of which 948,103 will be followed up for further evaluation and 452,170 will receive critical medical services and support to prevent diabetes complications, including amputations.
“Discovering Diabetes is a pioneering project in the country's healthcare sector with a focus on early detection, patient education and ongoing support for people with diabetes and those at risk of diabetes,” Abdus Samad, project manager, Discovering Diabetes, told media in Karachi. “The initiative will adopt a multi-pronged approach leveraging both digital platforms and on-the-ground activities to ensure widespread awareness and engagement.”
Project officials said the initiative will provide direct services to 344,674 people, providing critical assistance in managing diabetes and reducing the risk of developing the disease.
Samad explained that their strategy includes running social media campaigns, online and on-site risk assessments, garnering support from diabetes educators, operating a 24-hour toll-free hotline and chatbot, etc. “By leveraging these diverse channels, Discovering Diabetes is effectively reaching and serving a large section of the population, raising awareness about the dangers of diabetes and the importance of early intervention,” he said.
He added that a key component of this initiative was the support of trained diabetes educators who provided personalized guidance to those diagnosed with or at risk of diabetes. These educators played a key role in supporting patients by helping them understand their condition, manage their diet and lifestyle habits, and adhere to prescribed treatment.
He said that through the online risk assessment, individuals can quickly determine their likelihood of developing diabetes, allowing for prompt follow-up and intervention. “We have a toll-free hotline (0800-66766) and a chatbot, which will further expand the reach of the initiative and provide instant support to individuals seeking advice and information. This comprehensive approach sets a new benchmark for healthcare initiatives in Pakistan and highlights the importance of accessible, patient-centric care,” Samad said.
The initiative has been launched by pharmaceutical company PharmEvo. “By launching Discovering Diabetes, PharmEvo aims to address the current surge in diabetes cases across the country and make a meaningful contribution to public health,” Samad said.
Pakistan faces a significant public health challenge, with over 33 million adults living with diabetes, according to a recent report. The prevalence of diabetes in Pakistan is alarmingly high, with around one in four adults living with diabetes. The situation is particularly worrisome among young people, with an increasing number of people being diagnosed with type 2 diabetes due to factors such as unhealthy diet, lack of physical activity and obesity.
Samad said “Discovering Diabetes” aims to serve as a model for other healthcare initiatives and demonstrate the positive impact that corporate social responsibility can have on public health, adding that the initiative has demonstrated the potential for the private sector to engage in tackling major health issues by reaching millions of people and providing essential services free of charge.