SCG, Thailand’s No.1 cement brand and a leader in responsibility and sustainability, has partnered with TBWA Thailand \ Juice to bring this idea to life in a new advertising film.
The campaign stems from a simple truth: SCG’s care for the planet reflects the mindset of health-conscious people who choose to reduce what’s harmful for the sake of their bodies—just as SCG reduces carbon emissions for the sake of the planet.
The message is told through two films that draw parallels between healthy choices and low-carbon cement, making the concept both relatable and easy to understand. From now on, when consumers choose cement, they’ll look for the low-carbon label—because a stronger, more sustainable world begins with mindful choices.
Credits
Agency: TBWA Thailand \ Juice
Chairman: Veradis Vinyaratn
Chief Executive Officer: Phannika Vongsayan
Chief Operating Officer: Mark Petersen
Deputy Chief Creative Officer: Chanatthapol Tiensri
General Manager: Wilasa Klangnarong
Creative Director: Pattarapong Lapjarupong
Copywriter: Chayaphat Visarnbuchanee, Tossaporn Deetapant
Art Director: Phusuda Phusahas
Senior Account Director: Nattapol Wongchantarasak
Account Director: Sarun Prathuangsuksri
Deputy Chief Strategic Officer: Worawin Ratanasupawong
Agency Producer: Weerawit Thitimethapirom
Production House : We Are Happy co.,ltd.
Director: Thapakron U-sakul
Executive Producer: Sumalee Tanytapongsaton
Producer : Angsana Premprasert
Assistant director: Phutthisan Sayanhavikasita
Art-director : Thanet Dusadeevanichaya
Production manager : Worada Pradit
Editor : Nothing Seach